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Last updated: May 27, 2026

Cookies Policy

This policy explains how PASTEL SASU ("we", "us", or "our") uses cookies and similar tracking technologies when you visit our website at heypastel.com and use the Pastel platform.

1. What are cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used by website owners to make their websites work, improve efficiency, and provide reporting information.

Cookies set by the website owner (in this case, PASTEL SASU) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., analytics, advertising, interactive content).

2. Why do we use cookies?

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our website to operate—we refer to these as "essential" or "strictly necessary" cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our platform. Third parties also serve cookies through our website for analytics and other purposes.

3. Types of Cookies We Use

Essential / Strictly Necessary Cookies

These cookies are vital for the proper functioning of our website and platform. They allow you to navigate our site, securely log into your account, and use essential features. Without these cookies, the core services you have asked for cannot be provided.

Analytics and Performance Cookies

These cookies collect information that is used either in aggregate form to help us understand how our website is being used, how effective our marketing campaigns are, or to help us customize our website for you. Specifically, we use:

  • PostHog: To track feature usage, identify bugs, and analyze user behavior to improve the product experience.
  • Reb2b: To identify the B2B organization of visitors by matching IP addresses with corporate networks, aiding our B2B marketing and sales efforts.

Functionality Cookies

These cookies are used to recognize you when you return to our website. This enables us to personalize our content for you and remember your preferences (for example, your choice of language or region).

4. Managing your cookie preferences

You have the right to decide whether to accept or reject non-essential cookies. You can exercise your cookie rights by setting your preferences through our cookie consent banner when you first visit the site, or by modifying your web browser controls.

If you choose to reject cookies, you may still use our website, though your access to some functionality and areas of our website may be restricted. Since the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's help menu for more information.

For more details on managing cookies in popular browsers, see:

5. Updates to this policy

We may update this Cookies Policy from time to time to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

6. Contact Us

If you have any questions about our use of cookies or other technologies, please email us at:

hello@heypastel.com

Pastel - AI Social Listening & Lead Generation

Pastel is a powerful AI-driven platform that turns real-time social intent into qualified sales pipeline automatically. Traditional outbound sales relies on cold, untargeted outreach, often resulting in ignored messages. Pastel solves this by monitoring high-intent conversations across major social networks like LinkedIn, Twitter (X), Reddit, WhatsApp, and Slack. Our system detects when potential buyers are actively discussing problems that your product solves, asking for recommendations, or showing buying signals. Instantly, Pastel enriches these leads with verified B2B contact information including email addresses and phone numbers, and adds them directly to your CRM pipeline. We go beyond basic social listening tools by actually providing actionable intelligence and drafting contextual, non-spammy replies that help you build authentic relationships. Engage buyers exactly when they are looking for a solution, not weeks later. Pastel ensures you never miss out on the 50% of your pipeline hidden within public communities.