Turn high-intent buyers into revenue
We create pipeline by surfacing buyers already interested in your product across social platforms and engage directly.
Trusted by the fastest growing B2B companies and Agencies
Meet buyers where they are
Unlock social to fuel pipeline growth
Always-On Social Listening
Monitor LinkedIn, X, Reddit, and 20+ networks for real buying intent, instantly surfaced in one unified inbox.
High-Intent Lead Conversion Engine
Pastel identifies the most likely-to-convert leads by tracking intent behaviors and repeat signals over time.
AI-Powered Engagement, Anywhere
Pastel scores intent and recommends the highest-impact action right now, aligned to your objective.
You're missing out on50% of your pipeline.
While you focus on outbound and cold outreach, you're missing leads showing high-intent in public actions you never see.
Scale your outbound with precision.
High-scale monitoring,
human-first intelligence
Monitor every buyer action,
on every platform
Capture intent everywhere. Monitor conversations and actions across all platforms and use our intelligence model to spot the exact moment companies start looking for your product.
Integrates seamlessly with the tools you already use
Seamless integrations. Plug Pastel into the tools you love. Set up automations, sync your data, and make your systems work smarter together.
Built to respect communities
Designed to prioritize relevance and timing over volume, in line with platform rules and community norms.
You stay in control
We surface high-intent leads and draft outreach, but you decide what gets sent, every time.
No bots, no fake accounts
You always take action from your own account. No bots, no fake profiles, no impersonation.
One plan, priced on the volume you need
Pricing
Free trial
Try it on your own market for 7 days.
- Free unlimited email & phone enrichment
- Monitoring across 20+ networks
- Intent scoring on every lead and post
- Unlimited AI Outreach Sequences
- Unlimited view-only team membersAdding teammatesFree — unlimited teammates with access to all your data and leads.$49/mo — per teammate who connects their own accounts (LinkedIn, Gmail and the rest) to engage from their own profile.
Founders & Teams
Turn buying intent into pipeline, every week.
Billed annually — $1,188 per year
Start free trial- Credits
- 300
- Leads / day
- 10
1 credit = 1 lead or 1 post
- Free unlimited email & phone enrichment
- Monitoring across 20+ networks
- Intent scoring on every lead and post
- Unlimited AI Outreach Sequences
- Unlimited view-only team membersAdding teammatesFree — unlimited teammates with access to all your data and leads.$49/mo — per teammate who connects their own accounts (LinkedIn, Gmail and the rest) to engage from their own profile.
Agency & Enterprise
For agencies and teams running high volume.
Volume pricing with multi-workspace management for client accounts.
Talk to our team- 15,000+ credits per month
- 500+ leads per day, scaled to your volume
- Custom ICP and intent models
- Dedicated account manager
- Priority support and onboarding
- Custom billing and security review
Everything you need to know about Pastel
Frequently Asked Questions
How does Pastel find high-intent leads?
Pastel scans millions of daily actions across networks to detect buying intent. Our intelligence model interprets each one against your ICP, competitors and product to spot leads the moment they start looking for a solution like yours, filtering out the noise to surface only the most qualified opportunities.
Is this just another automation tool?
No. We believe traditional automation leads to spam, whereas intelligence leads to deals. Pastel is built for human-first engagement; we use AI to do the heavy lifting of monitoring millions of interactions, but you stay in full control. By drafting the context and keeping you at the center of every interaction, we help you scale your outbound without ever sacrificing authenticity.
How quickly can I start seeing results?
Instantly. As soon as you finish onboarding, our intelligence engine scans millions of buyer actions online to identify existing high-intent leads already active in your market. Unlike traditional lead generation that takes weeks to build lists, Pastel surfaces intent moments as they happen and most users start engaging on day one. These results compound daily as the model learns to refine your ideal buyer persona.
What platforms do you monitor?
Pastel scans millions of daily buyer actions across 20+ networks, covering five intent hubs: Social Networks, Video & Podcast, Messaging & Community, Reviews & Marketplaces, and Web & Intelligence. By covering the entire digital landscape, we surface opportunities traditional monitoring tools miss.
How is Pastel different from social listening tools?
Most listening tools are passive trackers. Pastel is an active sales intelligence platform. We don't just alert you to keywords, we use our intelligence model to read every action a buyer takes and tell you who is ready to buy. We filter out the noise so your team doesn't have to, surfacing only the opportunities most likely to convert into deals.
Do I need to be active on all platforms?
No. Pastel acts as your radar across all networks so you don't have to be. We monitor everything buyers do and say across networks but only alert you when we identify an actual high-buying intent. We find the opportunities everywhere, so you can win from one place.
Pastel - AI Social Listening & Lead Generation
Pastel is a powerful AI-driven platform that turns real-time social intent into qualified sales pipeline automatically. Traditional outbound sales relies on cold, untargeted outreach, often resulting in ignored messages. Pastel solves this by monitoring high-intent conversations across major social networks like LinkedIn, Twitter (X), Reddit, WhatsApp, and Slack. Our system detects when potential buyers are actively discussing problems that your product solves, asking for recommendations, or showing buying signals. Instantly, Pastel enriches these leads with verified B2B contact information including email addresses and phone numbers, and adds them directly to your CRM pipeline. We go beyond basic social listening tools by actually providing actionable intelligence and drafting contextual, non-spammy replies that help you build authentic relationships. Engage buyers exactly when they are looking for a solution, not weeks later. Pastel ensures you never miss out on the 50% of your pipeline hidden within public communities.