Turn socialconversationsintorevenueTurn social conversations into revenue
We create revenue pipeline by surfacing high-intent conversations across social platforms and engage directly.
Meet buyers where they are
Unlock social to fuel pipeline growth
Always-On Social Listening
Monitor LinkedIn, X, Reddit, and 20+ networks for real buying intent, instantly surfaced in one unified inbox.
AI-Powered Engagement, Anywhere
Pastel scores intent and recommends the highest-impact action right now, aligned to your objective.
High-Intent Lead Conversion Engine
Pastel identifies the most likely-to-convert leads by tracking intent behaviors and repeat signals over time.
You're missing out on50% of your pipeline.
While you focus on outbound and cold outreach, you're missing leads showing high-intent in public actions you never see.
Scale your outbound with precision.
High-scale monitoring,
human-first intelligence
Monitor every buyer conversation, on every platform
Capture intent everywhere. Monitor conversations across all platforms and use our intelligence model to spot the exact moment companies start looking for your product.
Integrates seamlessly with the tools you already use
Seamless integrations. Plug Pastel into the tools you love. Set up automations, sync your data, and make your systems work smarter together.
Built to respect communities
Designed to prioritize relevance and timing over volume, in line with platform rules and community norms.
You stay in control
We surface conversations and draft replies, but you decide what gets sent, every time.
No bots, no fake accounts
You always post from your own account. No bots, no fake profiles, no impersonation.
Everything you need to know about Pastel
Frequently Asked Questions
Pastel scans millions of daily conversations across networks to detect buying intent. Our AI model analyzes each conversation against your ICP, competitors and product to spot leads the moment they start looking for a solution like yours, filtering out the noise to surface only the most qualified opportunities.
No. We believe traditional automation leads to spam, whereas intelligence leads to deals. Pastel is built for human-first engagement; we use AI to do the heavy lifting of monitoring millions of interactions, but you stay in full control. By drafting the context and keeping you at the center of the conversation, we help you scale your outbound without ever sacrificing authenticity.
Instantly. As soon as you finish onboarding, our intelligence engine scans millions of discussions online to identify existing high-intent leads already active in your market. Unlike traditional lead generation that takes weeks to build lists, Pastel surfaces intent moments as they happen and most users start engaging on day one. These results compound daily as the model learns to refine your ideal buyer persona.
Pastel scans millions of daily conversations across 20+ networks, covering five intent hubs: Social Networks, Video & Podcast, Messaging & Community, Reviews & Marketplaces, and Web & Intelligence. By covering the entire digital landscape, we surface opportunities traditional monitoring tools miss.
Most listening tools are passive trackers. Pastel is an active sales intelligence platform. We don't just alert you to keywords, we use our intelligence model to read every conversation and tell you who is ready to buy. We filter out the noise so your team doesn't have to, surfacing only the conversations most likely to convert into deals.
No. Pastel acts as your radar across all networks so you don't have to be. We monitor millions of discussions and interactions everywhere but only alert you when we identify an actual high-buying intent. We find the opportunities everywhere, so you can win from one place.
Never miss a high-intent lead again.
Capture your next deal without cold outreach
Pastel - AI Social Listening & Lead Generation
Pastel is a powerful AI-driven platform that turns real-time social intent into qualified sales pipeline automatically. Traditional outbound sales relies on cold, untargeted outreach, often resulting in ignored messages. Pastel solves this by monitoring high-intent conversations across major social networks like LinkedIn, Twitter (X), Reddit, WhatsApp, and Slack. Our system detects when potential buyers are actively discussing problems that your product solves, asking for recommendations, or showing buying signals. Instantly, Pastel enriches these leads with verified B2B contact information including email addresses and phone numbers, and adds them directly to your CRM pipeline. We go beyond basic social listening tools by actually providing actionable intelligence and drafting contextual, non-spammy replies that help you build authentic relationships. Engage buyers exactly when they are looking for a solution, not weeks later. Pastel ensures you never miss out on the 50% of your pipeline hidden within public communities.